They say couples begin to dress alike, but never has this been more relevant, and more humorously accomplished, than in Canadian photographer Hana Pesut’s project ‘Switcheroo.’ Born from a social experiment asking a friend in sequins and the other all black to swap clothes, the project developed into one of love, humour, and social commentary on gender.

Gender codes are ones we meet as children and readily accept throughout adulthood. Young girls in florals and ribbons and little men in their first shirt and tie, costumes we inherit that help us develop a sense of who we are and our place within the world.

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Within the battle of the sexes, female empowerment has brought us some small victories; the acceptance, even seductiveness of cross-dressing. Post switch, the female counter parts tend to fit comfortably in the loose fit and the stereotypically masculine. The boyfriends less so. Squeezed into the figure hugging and the low cut, typically feminine silhouettes looks clunky and uncomfortable against biceps and body hair. Others are more gender neutral, twosomes in matching pastels and double denims.

Whilst the later speak of love and similarity, the former are funny, and almost sadly so. The idea of female dress embarrassing on a man, yet the opposite can be empowering on a woman. A sting of gender inequality felt beneath the layers of mirth and intrigue, florals and ribbons, and the uniform of a shirt and tie.

To connect with Hana and learn more about the series, head over to her website http://sincerelyhana.com/

witcheroo of Market Editor Kelly Connor and Contributing Fashion Editor Alex Harrington for Vogue.com

witcheroo of Market Editor Kelly Connor and Contributing Fashion Editor Alex Harrington for Vogue.com

Switcheroo of Market Editor Kelly Connor and Contributing Fashion Editor Alex Harrington for Vogue.com

Mark & Emi

Mark & Emi

Mark & Emi

Gene & Kathy, Santa Maria CA, July 2012

Gene & Kathy, Santa Maria CA, July 2012

Gene & Kathy, Santa Maria CA, July 2012

Cody & Molly

Cody & Molly

Cody & Molly

DJ Daruma & Toko, Tokyo Japan, August 2013

DJ Daruma & Toko, Tokyo Japan, August 2013

DJ Daruma & Toko, Tokyo Japan, August 2013

Vivian & Michael

Vivian & Michael

Vivian & Michael

Justin & Jacqui

Justin & Jacqui

Justin & Jacqui

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