Originating on a quiet Brooklyn block in the 2003 Williamsburg neighborhood, OAK has sprung from a tiny women’s concept store called Canary. It now resides on North 8th Street in Williamsburg, Brooklyn with a second location on Bond Street in Manhattan. Jeff Madalena and Louis Terline founded the boutique that is focused on simplistic sophistication, the urban chic with androgynous edge dedicated to uncompromising quality and taste.

The boutique is filled with select pieces from some of the most insouciant brands like Alexander Wang, Cheap Monday, Grey Aunt, Unconditional and Rick Owens DRKSHDW, exuding Brooklyn elegance. But among their impressive designer roster, it is Madalena and Terline’s lines A.OK and OAK which stand out, making us wonder if a conglomerate store is necessary, despite our appreciation for their hand-picked excellence.

OAK is a full lifestyle brand with men and women’s wear and is also available online.