We have witnessed the direct influence of Janie Bryant on American contemporary women’s wear, pushing nostalgic trends to the mainstream since the launch of Mad Men in 2007, the popular AMC series of which she is the Emmy winning costume designer. Peplum skirts, tweed and wool paneling, detachable collars, and platform Mary-Janes are part of everyday 21st century fashion trends and references to 1960s housewife culture are rarely out of sight. But Brood’s ready to wear collection for Spring/Summer 2013 is a reinvigoration of the now common image of your grandmother cheerfully kicking the over door closed in a red pump that matches her ruby lip.

The brand’s creative director Serkan Sarier has created a collection of layered silk floral prints and laces: your grandmother’s wallpaper cut to futuristic tailoring. The designer told writer Matthew Schneier, “I wanted to give the Brood girl more options. We think of layering in autumn, but everyone loves to wear light layers.” At Beautiful Savage we are typically drawn to dark, rich fabrics, menswear inspired collections, and edgy accessorizing, but Sarier’s use of fluorescents and florals transcends the Upper East Side apron, making a statement in its boldness, its originality, and its diversification of a tiring trend.


Images courtesy of Style.com