It all began with Hieronymus Bosch, the Dutch painter known for his severe contrast to typical 15th century Flemish art. Frequently depicting biblical imagery and illustrating contrasts between life and death, good and evil, darkness and light, Bosch’s most noted work remains his triptych titled The Garden of Earthly Delights, interpreted as an edifying caution to life’s sinful lures.

Guillaume Henry, creative director of French fashion label Carven, developed the opening print for his Fall 2012 collection from Bosch’s renowned work, depicting the sinful life on earth bordered by paradise and   pandemonium. The collection suggests female modesty, a seeming virtue, through rounded hips and high necklines, but is undermined by creeping hemlines and eye-lit cutouts.


Adding another layer to the inspired art form, Dutch born photographer Viviane Sassen produced the Carven Fall 2012 ad campaign. Known for her use of single human subjects shot to evoke dissociation between life and death, the earthly and the heavenly, her images often resemble purgatory and insinuate either towards a hellish darkness or heavenly transcendence.

The angelic face of Candadian model Anais Pouliot stars in the campaign and seems to soar devilishly above the concrete of a modern metropolis, introverted into self-obsession or demonstrative with underage sexual temptation.

The continuation of interpretation of one art form layered upon another and anotherthe most appealing aspect about the development of the Craven campaign. The chilling results are fascinating productions, prolonging the production of unanswered questions.


Carven Fall 2012/2013 Runway:

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