Style is not a brand, it’s a way of being. To cultivate one’s aesthetic into an artform and shun the obvious requires an intimate knowledge of one’s own values, as well as a deep sensitivity to the world. This art is an empty roadmap about life waiting to be filled, and it’s progress, not perfection. In this subtle fashion, photographer Elroy aka Damien Vignaux creates elegant compositions for fashion and beauty, following the guidelines of light and form and adding just a touch of new aesthetic to bring these lovely photos to life.

This is a sampling of photos from Elroy’s portfolio. I’m particularly fond of the overall mood of his work and the very light touch when creating seemingly technically difficult photography. These photos appear as if they were taken quite casually, in the moment, and I live for that.

Photos Couresy of The Artist. Inspiration by