Dijana Zeravica is a German based stylist and former Creative Director of loveFMD Magazine. Last week we published an editorial collaboration between Zeravica and photographer Jana Van Boldt entitled “Future Lines,” and she was kind enough to tell us a bit about her work, her inspirations, and her visual process.
Visit her website at: Dijana Zeravica
Dijana, thank you so much for answering a few questions for us. Your work is amazing. Could you tell us about your visual aesthetic and your artistic style?
Thank you, I appreciate it! The love visual aesthetics—in books, paintings, photography and fashion are major factors in my life. I love beautiful things and people, and I think you can find beauty in everyone. A beautiful soul makes a beautiful shape even more beautiful… I love beautiful bodies, beautiful skin, hair, eyes, legs… I would describe myself as an aesthetician. My artistic style is straight, clean, modern. I’m a purist, but I adore curious, eccentric and eye-catching shapes. Materials are significant to me. I like wooden elements, silk, tulle and leather. I’m always open to new input and the experiment with new styles, colors and textiles.
What is your source of inspiration?
Inspiration doesn’t come from a special thing or place. I find inspiration everywhere; reading books, listening to music, visiting museums, the theater, talking to people, walking in nature, traveling, through photography and literature. Our planet is so inspiring. It offers us unbelievably beautiful things, in different shapes and colors. I’m never dogged to find inspiration; I let the inspiration find me. This way of getting new visions let me and my work come natural…
In your recent editorial you dressed the girls like dolls. How do you feel about the general reputation of models in the fashion world?
Creating editorials means taking the beholder into a special story or mood within a few pictures. In “Future Lines” the team tried to create a futuristic look, imagining the next youth generation. My vision of the futuristic lineup was to dress the models with straight-lined shapes and structures, made with special textiles, which are causing the “doll-effect.” The fashion industry is a tough business – for everybody, but especially for the models. The public reception of successful models differs certainly from the “new-in-the-business” models. Only a few are enjoying the glory, while most of the others are going through the hard school of life. For new-faces it’s hard to gain ground. It’s definitely not easy to be a model but I feel they are always giving their best although they often need to handle with unsatisfied photographers or team members. Some people are definitely seeing objects in models, or are treating them like they are dress forms. My opinion is that there is not a big sex difference.
For me it’s always important to treat everyone good on the set, with no dissimilarity if it’s a famed or new face model. This is not just vital for the team spirit, even more for the result. If the model is feeling relaxed she will be better in the outcome.
What influences your creative process, which artists or other role models are you inspired by?
I let everybody influence my work. I’m very open for new visions and other opinions, especially from photographers and makeup artists. Creating is about teamwork, in which everybody has an important and special role. The effort is to produce a piece of art; therefore a good teamplay is the key. I’m not the one who goes her own ego trip just to center myself (there are already too much of this kind).
As the creative and art director of some of my editorials I create a mood-board – in which I determine the makeup- and hair-looks as well as the styling, but this is a just a first direction. Before the shoot starts the whole team swaps ideas together and we finalize. I would not say that I have role-models, but there are a lot of artists I’m looking up to. There are magnificent designers, like Giorgio Armani, Tom Ford, Coco Chanel, Yves Saint Laurent,… inspiring photographers like: Helmut Newton, Ellen von Unwerth, Patrick Demarchelier, Peter Lindbergh and many more awesome artists I’m inspired by.
If you could choose to be a different person for one day, who would that be?
I would choose to be Coco Chanel. Just for one day it would be great to see her visions, to feel her creativity and her emotions. I think she was unbelievably strong and powerful. It would be a blast to see one day through her eyes and dunk into her world.
You studied in Vienna and are now based in Hamburg, Germany. Which is the most inspiring place in the world for you?
That’s right. Actually there are a lot of places I am fond of… so it’s a difficult question! I have been to some great places in the world… but if I had to choose one – I would go for Paris. This city is pure fashion – I have never seen better dressed people than in this beautiful city. It’s not just about the chic looking, black dressed people… the whole capital has this special flair of fashion and lifestyle. I’m really in love with Paris! But the most inspiring place may be my home in Croatia, Dubrovnik. This old city is special and full of history… I like to sit in the streets and to watch the people from all over the world, how they are moving, what they are wearing… In the evening the domestic girls are visible… always totally dressed up and proud looking for the walk on these hundreds of years old stones.
Thank you so much for answering a few questions for us, is there anything else we should know?
We’ve definitely covered a lot already, but I do want to mention my cultural science studies, which are giving me an impact to see the fashion world with different eyes. The focus on literature, historical and philosophical science and the work as a stylist, art and creative director seems not to have anything in common – but I think that there is a lot hidden in the pages of books, even scientific books mention to fashion. This background is giving me the opportunity to engage myself with fashion and culture.
Thank you for your time and interest for me and my work! ☺
Visions of Stylist Dijana Zeravica – All Images Courtesy