Louis Vuitton’s Fall collection closed Paris Fashion Week in March 2012, bookending the day with the Louis Vuitton Marc Jacobs exhibition opening at Les Arts Décoratifs that night. But the week’s denouement begins another tale, depicted by Purple Magazine’s editor-in-chief, Olivier Zahm, for New, Now as a playful diary. The short pays homage to the famous trailer of Le Mépris (Contempt), the 1963 Jean-Luc Godard film starring Brigitte Bardot.

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