Since their debut in 2011, the guys behind the electro/goth/pop group The Black Soft has become gurus within the fashion community creating music for films and runway shows. Their dark and relentless new music video “Stay Away” is inspired by the documentary called “The Queen 1968” and the beautiful diversity of humankind.

The Black Soft seeks to change the topography of today’s musical caste system, recognizing a tangible movement that is percolating in the creative bowels of New York City’s East Village. Artists are collaborating, creation is happening, and a new music is accompanying the cries of birth … the cries that announce the rise of a new dynasty in New York City.

To check out more of their work head over to the Black Soft official website

Director: Miguel Reveriego
Stylist: Patti Wilson
Make up: Dotti
Hair: Thanos Samaras
Nails: Bernadette Thompson