The once anonymous viral experiment know as iamamiwhoami continues to kill it with their elegant music videos. Play has the solid production quality anyone following the group has come to expect, and the track is at once arresting and serene. Jonna Lee is my favorite new artist, and her rise to prominence is representative of the new music industry — a place where an artist can create and tell their own story, as they will, with these wonderful futuristic tools we find all around us.

Below is a full live set, as well as a selection of videos uploaded on youtube.